Here are a couple quick myths about websites:
1 • You are not legit unless you have a custom site.
2 • If your website looks good, you’ll start making sales.
3 • Once your website is up, the work is done for years.
4 • The flashier and sexier the better!
5 • I don’t need an active site, I have Instagram for our current stuff!
88% of visitors will not revisit a website if it wasn’t a great first experience. We instinctually navigate websites in certain habitual ways, and clients are looking to check the box of a few key things before they push that contact button.
Learn the basics today of what pages you should have, and what makes productive headers and footers on your existing site.
Be sure to name the pages in a way that feels natural for searching as well. This will help with your organic SEO traffic and leave nothing to question.
Ultimate Sitemap:
Home Page
Should include:
• Photos of what you do
• Share how you make people feel and what areas you serve
• A blurb about YOU and your Team
• Add some press logos or a testimonial for credibility
• A call to action to learn more either contacting or services
About Page
Should include:
• Talk about what makes you unique and how you are the best pick
• Include personal photos
Services Page
Should include:
• Share all that you offer and what packages are your most popular
• Some people choose to share pricing, some have a call to action to contact for more info
Gallery/Work/Portfolio
Should Include:
• Have at least 6 galleries of your work. Once you grow, showcase only the work you are most proud of and the kind of work you want to do again
• Share a special shout out to the other vendors involved
Testimonials/Press
Should Include:
• Although one of the least visited pages, your brand is what others say it is. Seeing how past clients communicate about you, as well as seeing brand names aligned with yours can be really encouraging to a cold lead.
Contact
Should Include:
• Phone, Email and social links
• Have a form with less than 7 questions! Don't miss my blog post about “contact form best practices”: https://www.kaleighwiese.com/blog/2021/6/9/contact-form-best-practices
Best Practices For Header:
Show full logo with business name
Show navigation buttons
Show social links
Ensure Contact button is top right
Best Practices Footer:
Add copyright information to bottom + biz name, remove any stickers or logos of the website platform (this is an indication of hobbiest vs custom)
Contact email + number
Social Links