The core of my business is guiding business owners to attract their ideal clients — but the plain truth is if people can’t see you, they can’t hire you.
As of fall 2021, 26% of event professionals (State of the Wedding Industry Survey) are hearing crickets, not dings of incoming inquiries.
Many businesses I meet with 1:1 are not getting the customers they know they are capable of because their lighthouse is turned off. Clients can’t even FIND them to send that inquiry! While there isn’t a magic switch you can turn on to reach your ideal client, there are strategic formulas you can follow to get seen by those you wish to work with.
The first step — Know your people. Understand your people. Customize your approach to appeal to them. Then, ask yourself tough questions about why/how you aren’t reaching them currently.
Why are these groups uninterested/uninformed about my business? Are they also uninterested/uninformed about the products/services I sell, too? Do they know they might want/need what I'm offering or do I need to educate more?
Lastly, shine your light in ways that showcase your distinct, unique perspective. Ensure you’re communicating your value, don’t follow what others in your market are doing, stay true to yourself and share your value in unexpected and unique ways. Make sure to share your clout, press and reviews to add credibility.
In summary
Know your people
Meet your potential clients where they are looking
Be distinctive, your uniqueness matters
Ensure you are communicating your value
Do unexpected things
Share your clout with reviews and press