About the Client

Megan Taylor is a multi-faceted force who specializes in DJing, music curation, and personal & business consulting. Most of all, she wants to heal the world through the power of music.

Chicago based, works internationally.

Project Scope

Build a brand and website that better showcases who Megan is and give her the confidence to fully show up in the world based on her values and vision.

• Logo Refresh
• Website Development

“The best part of the process was how much [kaleigh] cared and invested in who I am becoming. She is 100% a champion for her clients.”

— Megan Taylor

Brand Anchor Words

Kaleigh specifically selected these anchor words to reflect the reputation and brand awareness desired for Megan Taylor. Once selected, these words lay the foundation for how the brand is perceived using psychology-driven design.

Globally Inspired • Intuitive • Bold • Music Maven • High-Vibe • Unexpected • Experiential • Creative • Mysterious • Grounded • Approachable • Power • Cohesive • Conscious • Meaningful Moments • In the Moment • Vibration • Frequency • Professional • Solid/Reliable • Energy • Powerful Femininity • DJ Alchemist • Empathetic • Wellness Activist • Cosmic • Visionary

Globally Inspired

Intuitive

Bold

Music Maven

High-Vibe

Unexpected

Experiential

Creative

Mysterious

Grounded

Approachable

Power

Cohesive

Conscious

Meaningful Moments

In the Moment

Vibration

Frequency

Professional

Solid/Reliable

Energy

Powerful Femininity

DJ Alchemist

Empathetic

Wellness Activist

Cosmic

Visionary

The Méldeen Process

Completely Custom

Each of our logos is one-of-a-kind. I personally hand-place each letter and graphic so you have a logo that is unique to you and resonates with your brand in totality.

Moodboard

During the design development process, we will have a Zoom meeting where I will present a moodboard that encompasses the vibe and feel we want your logo to evoke. We will also solidify your brand's anchor words that inspire what your logo will be built from.

Execution

Once we finalize your logo, I will export all of your logo files in your new brand colors in all the file types you could ever want: EPS, PDF, PNG, and JPEG. You will also get full ownership rights transferred so you can trademark your new visual brand imagery.

Notes from the client

What was your motivation to rebrand?

“The branding process was a gateway into helping me define who I am and gain the confidence to fully show up in the world based on my values and vision. I had a lot of abstract ideas, and Kaleigh used her creativity and genius to translate that into the design. My new brand and website are not only beautiful and strong, but also give my clients an experience of who I am through the digital world.”

How was our time working together?

“I got so much out of the process of working with Kaleigh Wiese and her team. The best part was how much she cared and invested in who I am becoming. She is 100% a champion for her clients.”

Final Look

Primary color palette

Accent color palette

Included in all Méldeen websites

• Framework + Buildout for pages
• Education on website best practices
• Advisement of placement for client-provided images
• Organizing & providing page flow on outlined sitemap based on a client-provided checklist
• Advisement on color placement, font family, and other branding touches
• 30 min recorded Zoom website scope training with documentation
• Pages for SEO will be re-assigned with existing URL slugs for optimization
• Best SEO practices applied
• Go-live of URL transfer

Website process

A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.

We are experts, Squarespace Circle Members, and will optimize your online presence to reach your sales goals and resonate with your ideal client.

Full Development

Each of our websites is fully custom and made for you specifically. We immerse ourselves in what your website is now and what you dream of having, develop a strong understanding of your ideal audience website behavior, and build out a custom sitemap plan, page flow plan, and primary calls to action to execute.

We Make It Easy

After you provide us with upfront information using our handy checklist, we take the lead in developing your website and showing you what is possible. You can sit back and trust that our custom recommendations will help your brand realize its full potential.

Training

We believe it is important for every business owner to have access to their website so they can make small adjustments to text, price changes, photo swaps, etc. Each of our packages comes with a recorded Zoom training call to support the launch so you have confidence in what is happening behind the scenes!

Let’s work together!

Book a Brand Audit

My brand audits are one of my most popular services for a reason. If you're a small business owner who knows you have the potential to grow, increase revenue, or better position your company alongside your competition, you would benefit greatly from a brand audit. I have had the opportunity to view thousands of websites and brands over the course of my career and help entrepreneurs around the world scale their businesses and achieve their greatest potential.

Learn More
Logo Services

I have always been infatuated with how visual design is a part of the buyer's journey. Having a powerful logo that truly reflects your brand is the best way to catch the eye of your ideal customer. All logos evoke emotion through colors, fonts, and placement. A great logo capitalizes on this to show authority and resonate deeply. The difference between a logo and a great logo defines if you are a professional or a hobbyist in what you do.

Learn More
Squarespace Website Offerings

Did you know 88% of people will not revisit a website if it was not a great first impression? It’s true. Letting that website sit on the back burner is not only costing you money but the opportunity to work with the clients you want. A great website takes strategy, behavioral understanding, intuition about how to appeal to a reader, a skimmer, and Google search optimization.

Learn More