As a small business owner, branding is an important aspect of building and growing your company. Your brand identity, messaging, and customer experience all play a role in how your business is perceived by potential customers. Here are some key terms to understand and consider as you work to improve your small business branding efforts this next year!

Since 2000, Pantone has selected a color of the year to forecast trends in fashion, events, brands and interiors. I had the opportunity to meet with one of the decision-makers years ago and I was so intrigued by the process of this color trend determination.

Much like graphic design, photos can have a personality as well. Certain colors and certain styles fit into categories that evoke various price points or attitudes (laid back vs. formal).

Seems a little hoax-y and even woo woo to think design could get you business but hey, the data is real on how good design can create ROI (Return on Investment). Adobe has reported 59% of people will choose to do business with a company over another based on good design. They even have paid more for a product or service, says the study.