I talk to many professionals about their struggles with sharing personal content online. Many often feel paralyzed and don’t know what to post at all. I want to help you take baby steps or at least spark ideas about how you can be your most authentic self online!
First of all, you should know that in times of stress and crisis people look for faces. In my research seeing faces on social and on a businesses website can help consumers feel connected and build trust.
Secondly, think of your own personal buying habits. You would NOT pay more for more words or more photos and graphics— but you would pay more to support a brand, a story, a purpose of the owners who have a passion.
I’ll be the first to say (and I’m not alone) ... it feels awkward for everyone when you talk into the camera or share a photo of yourself online. I even feel butterflies sometimes and have chosen to just be authentic and post even if I don’t say the right thing. I’d rather be myself and laugh at myself than listen to it back and stress over it. Remember you are the expert and you have an audience who needs to hear what you have to say, however it comes out.
Many have told me “you are so active on social” and “I love seeing behind the scenes of your real life”. My response is always “Thank You”, but I’m choosing to show you what you see. Life absolutely happens offline. 100%. But what I do love sharing with you is what brings me joy: food, my pups, being on the lake and sharing my knowledge with you all. These are my “pillars” of posting. It’s as simple as that.
One of my favorite suggestions is to find your own pillars. What brings you joy?
Note down 5 quick things that come to mind and share them on rotation on your feed and freely on stories.
Another tip I’ll share is from one of my favorite biz ladies, Amy Porterfield. She educates on how if you are adding value to your followers life, if it’s 10 people or 10,000 people you should rotate between content containing:
PROMOTION (LESS THAN 30%)
EDUCATE
INSPIRE
CONNECT
ENTERTAIN
If you want to post daily, try each week to do 2 promotions (what do you have going on?), 2 educational (how can you add value as an expert), 1 inspirational (wow them!), 1 connecting (hey you’re a real human) and 1 entertain (something fun!)
If you want to start by doing even just 1 post a week (4-5 month), you can also use this method and just post in rotation.
Ultimately if you can find ways of sharing your passion, you will stand out over your competition. You will be more relatable and more desirable by just being yourself and letting your passion shine.