Emotionally connect with your ideal, higher-paying audience

You don’t need to be a brand strategist to have a stand-out business that works efficiently. You need to have strategy and know how to speak to & attract your ideal clientele and have a workflow that makes it stress-free for all involved.

Your ideal client is more than just an aspirational customer.

When you can truly get into the mind of the buyer and understand how you can solve their problems… it allows for an incredible impact on conversion & connection with little time or effort.

You may have an excellent offering, but if you are not tuned into the client’s needs and your own, you will feel drained, scattered, and feeling like you are not on strong ground.

Maybe you feel stagnant working with the same type of clients, or maybe you keep attracting the wrong people. When approaching an ideal client persona, we want to know details about them to help us get in front of them via marketing and understand their personality and uniquenesses.

Ideal Client Questions:

Leader or follower personality?

What would they spend money on?

What might make them mad?

What’s important to them?

What’s not important to them?

Where are places they have traveled?

Income level?

Do they have pets?

Introverted or extroverted?

Where do they discover brands?

What would our clients pay big money for?

Personal passions?

Where do they go on dates?

Are they family-focused?

Big wedding or small wedding?

Traditional or unconventional?

Social Media platforms used?

Brands they are obsessed with?

Before working with me they will feel?

After working with me, clients genuinely feel?

Once you have these pieces in place, you can craft copy, choose the right imagery and make decisions with confidence for addressing their needs upfront.

Connecting on a deeper level allows you to nurture and support quickly.