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Branding Education for
Event Professionals

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full brand audit

One hour call where we review each touch point that your customers experience, asking the questions to insure you're sending a clear, strong and accurate message. These opportunities for expression come through your written voice and visual presence across all platforms. You will leave with a to-do list of ways to enhance your existing brand, or a plan for a brand refresh/relaunch. Small adjustments to your brand look can lead to increased revenue in your business.

Included:
• 1: 60 Minute Call
Full Brand Evaluation: Logo, Website, Visual, Written & Client Touch Points and Experience
• Find your “Why”
• Assessment to-do list
• Resources for next steps

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mentor sessions

With this package, you are able to have a full mental download over 4: 60 minute calls, or a 4 hour in-office team immersion* for making sure your brand is generating the leads you want. We will be developing what direction your brand should take, and we will provide worksheets and tips as we work together closely to make it a perfect fit for the work you want to do.

Included:
• 4: 60 Minute Calls/ 4 hour in-office
• Full Brand Evaluation/ or Creative Direction for New Brands: Logo, Website, Visual, Written & Client Touch Points and Experience • Local/Regional Market Research & Discussion
• Education on What a Good Brand Looks Like
• Personalized Brand to-do List
• Tips on Building & Creating your Brand Guidebook
• Creative Process Workflow Creation
• Assessment to-do list
• Resources for next steps
*Does not include travel or accommodations

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speaking

Nothing excites me more than sharing my experience, business hacks, and trend predictions. I have had the opportunity to travel the US the last 10 years speaking to the events and creative industries and share my knowledge of trends and how to have a stand-out brand that converts to increased sales.
• Business Brand Auditing
• Creating a Memorable Brand
• Strong Branding Techniques
• Getting Started in Your Business
• Event Trend Predictions
• Developing Your Own Creative Process

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downloads

For over 10 years, I've created tools for my businesses that have allowed me to have more time to focus on my business growth and check-up on my visual brand quarterly. Some helpful resources I want to share with you:
• Branding Assessments
• Business Flow Assessments
• Consultation Forms
• Email Signature How-to's
• Contract Templates
• Social Media Graphics


Design Services

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Logo TouchUp

Sometimes you just need a little tweaking, spacing or diverse file types. A few small tweaks to create a professional looking brand will help grow your business to be more profitable.

Included:
• Full Folder of new logos, in full color, white and black for full use. (EPS, PDF, JPEG, PNG included)


Logo Refresh

Let’s think big picture and assess if what you have currently is going in the right direction for you. We will use your existing logo as afoundation to build o of with color, font adjustment, placement.

Included:
• 1 Hour Brand Audit Call Included ($325 Value)
• Brand Growth Strategy Based on Existing Brand
• Full Folder of new logos, in full color, white and black for full use. (EPS, PDF, JPEG, PNG included)
• Bonus Download: How to Use Your Logo Properly
• Color Theory


Branding Enhancement Services:
(Custom + Quotable)

• Ala Carte Copywriting
• Digital and Printed Promotional Development and Printing through Méldeen
• Business Card Development & Printing
• Customer Gifting Development & Production
• Social Media Strategy
• Brand Pattern Develeopment
• Photography & Product Direction

*** Also can direct for website, hosting and digital migration. We work closely alongside AltoFocus for website brand coding. We oer
serves as simple as small website changes, to full rebuildouts with LABEL by Méldeen guiding the creative direction.

Web/Digital Services can include:
• Website Design
• Website Development
• Website Transfer and Domain Management
• Domain Registration

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The ‘Self Aware’ Logo Rebrand

You have done your research, you have ideas, and not sure how to execute them. You need a pro alongside you to guide the process, execute the design and make sure what is developed from scratch is in-line with your true self.

Included:
• 1: 60 Minute Call
• Local/Regional Market Research & Discussion
• Full Brand Development
• Full Folder of new logos, in full color, white and black for full use. (EPS, PDF, JPEG, PNG included)
• Education on What a Good Brand Looks Like
• Personalized Brand to-do List
• Defining Your Why and Keyword Message
• Conception of your Color Palette (Primary and Secondary)
• Basic Brand Guidebook in totality
• Bonus Download: “Client Consult Form”


‘Starting Fresh’ Logo Rebrand

Let us guide you, with this package, we will work step by step in defining who your brand is from conception to execution of your new logo and visual presence. We meet you where you are at. We start from scratch and will help you build your brand story. We help find your why, your messaging, define the words you use and your tagline. We develop a color palette and we execute a fully custom logo for you including an icon, text and full logo set. An inspirational imagery moodboard is gathered for you to access as you implement your brand. We define what your personal style should be, and then we create an Extensive Guidebook to insure your success.

Included:
• 4: 60 Minute Calls
• Full Brand Development
• Full Folder of new logos, in full color, white and black for full use. (EPS, PDF, JPEG, PNG included)
• Local/Regional Market Research & Discussion
• Education on What a Good Brand Looks Like
• Personalized Brand to-do List
• Defining Your Why and Keyword Message
• Conception of your Color Palette (Primary and Secondary)
• Logo Brand development• Personal Style Direction
• Full-Use Font Selections
• Customer Conversation Guide (Emails to DMs)
• Extensive Brand Guidebook in totality
• Bonus Download: “Client Consult Form”

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Simple Brand Guide book

You’ve got a logo and business you love, and you're shooting for the moon! Every business needs a resource bible for their brand, something to reference to at every touch point. We will create a document to help you define extensively how to use your logo and graphic elements, setting you up for success. We will outline your brand colors in all color-codes, including your primary, secondary colors for easily access at all times. This Guidebook will be great for your partners who use your logo, or you can just use it as a personal reference while you expand business.

Included:
• Full Digital Guidebook PDF, customized for you with your logo, brand guidelines, colors, font pairings
• Defined Education on how to use your unique brand with spacing diagrams and orientations
• Full Color Board with CMYK, JPEG, PMS and HEX codes for reference
• Development and reference of correctly supporting fonts for your business
• Bonus Download: How to Use Your Logo Properly


Extensive Brand Guide book

You are in the process of narrowing in your brand and you need personalized, educated input and help developing your brand standards. With this service, we help you narrow in your message and define your brand specifically. We cover every touch point of a brand and outline it in a resource guidebook. This step is perfect for franchises or companies with multiple team-members. This is a helpful tool in insuring your brand message is clear and confident across all platforms.

Included:
• 1 Hour Brand Audit Call Included ($325 Value)
• Full Digital PDF Customized for you with your logo, brand guidelines, colors, font pairings, image inventory, social media guidelines, wording/message (both tagline and keywords), personal style guide.
• Defined Education on how to use your unique brand with spacing diagrams and
orientations
• Full Color Board with CMYK, JPEG, PMS and HEX codes for reference
• Development and reference of correctly supporting fonts for your business
• Bonus Download: How to Use Your Logo Properly